This past Thursday night, amid swirling speculation about an incident at Brown University, CNN’s Kaitlan Collins posted on social media, noting the confusion and directing people to her network’s 9pm newscast.
While the network is hardly a flawless news source, her message resonated to many. It is one of the outlets where there exists fact-based and largely reliable reporting – especially during fast-moving events like the one unfolding close to a New Hampshire storage facility.
A Vulnerable State Amid a Corporate Struggle
Yet CNN, now middle-aged, finds itself in a uncertain position as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has turned into a major game of mergers and acquisitions, rather than as a question of what serves the information-seeking public.
“Here is one more case of the profound systemic issues with roots in many years of regulatory actions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.
“The narrative is crafted as a corporate drama with powerful individuals as the main characters, but there is scant discussion of the societal benefit,” Pickard explained.
A Further Element: The Former President
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his chief “fake news” adversary.
Think back to the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now claims that the network requires new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.
Trump has reason to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
An Outcome of Further Instability
Notably, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. That would be a relief to many at the network, but it’s hardly a safe harbor. That arrangement could pave the way for CNN for yet another acquisition. It never ends.
If you ask Timothy Wu, a lot of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that competition laws should block both deals.
“Both acquisition attempts would be harmful to the country, and both should be contested by regulators,” Wu stated.
The Core Issue and a Path Forward
No matter the outcome regarding CNN, the underlying crisis remains.
“The present media landscape is a highly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Government actions – originating in the 1930s and 1940s – helped to build this hyper-commercialized monster, and new policy decisions can fix it.
Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is highly improbable now, but that doesn’t mean it will not happen in the future.
Measures that strengthen independent news organizations, aid local journalism, fund public media, and prohibit the consolidation of media power in a handful of hands are not only possible – they are essential for a healthy democracy.
In the world of media ownership, larger is not superior. And news organizations like CNN cannot be tools in the most recent merger game.